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OLIST EXPERIENCE
Marketplace B2B
Reducing Opex with Product Improvements
At Olist, I implemented strategic actions that led to a 40% reduction in operational costs. The focus was on addressing the key pain points raised by customers, optimizing processes, and delivering improvements that enhanced operational efficiency. These initiatives not only reduced costs but also strengthened merchants' experience on the platform, ensuring greater agility and satisfaction in using Olist's solutions.
About the product
Olist Store is an e-commerce platform that simplifies the lives of small and medium-sized merchants by connecting them to major marketplaces quickly and seamlessly. Merchants list their products on the platform, and Olist handles the distribution to marketplaces such as Mercado Livre, Amazon, Americanas, and others.
Beyond offering the standard features of an e-commerce platform, Olist also manages post-sales services, payment processing, and logistics, providing a complete and integrated experience that helps merchants increase sales and optimize operations.
Main challenges
I worked on implementing new product features in a fast-paced environment with high demand for rapid delivery. The main challenge was to execute improvements within a short timeframe and deploy them quickly while ensuring that both the company and the end users received real value—without compromising quality.
Key Features Developed Across Different Squads
About the company
About the company:
Olist is a leader in e-commerce solutions for retailers and digital brands in Brazil, offering multichannel and omnichannel sales. With advanced technology, we help small and medium-sized businesses digitize their operations and grow in the market.
Year of operation:
Apr 2021 - Feb 2023
Business model
B2B Marketplace
Company size
501-1,000 employees
Operating location
Curitiba, Paraná
Access to company networks:
B2B Portal
Catalog
SKU Management
Order Management
Inventory Management
Returns & Exchanges Management
ERP Integration
E-commerce Integration
Fulfillment
Cross-Docking
In-House Logistics
Drop Shipping
Last-Mile Delivery
Express Delivery
Standard Delivery
Same-Day Delivery
Voice of the customer
Logistics
Case Study
At Olist, I worked in a squad dedicated to developing features that optimized sellers' daily operations within Olist Store. My focus was to ensure that sellers could easily register and manage their products, simplifying their integration and sales across multiple marketplaces.
Through continuous improvements, I automated processes such as SKU management, inventory control, and product publishing, providing a seamless experience and increasing sellers' chances of success in online sales.
Use of tools and frameworks
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Hotjar:
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Implemented Hotjar for NPS satisfaction surveys, using recording and mapping of user interactions within the product.
Datadog:
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Integrated Datadog for real-time performance monitoring, capturing metrics, logs, and events to optimize infrastructure and identify system bottlenecks.
Amplitude:
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Deployed Amplitude to analyze user behavior in the product, offering detailed insights into engagement and customer journeys, focusing on improving retention and conversion.
Metabase:
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Configured Metabase to create dynamic dashboards and enable self-service data analysis for non-technical teams without the need for complex SQL queries.
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